Privacy Policy

Last updated: May 2026

This Privacy Policy explains how Passion Assets Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website and purchase from us. We are registered in England and Wales under company number [COMPANY NUMBER PENDING], with our registered office at Cubix Offices, 5 Oaks Court, Warwick Road, Borehamwood, WD6 1GS.

1. Information We Collect

When you place an order or create an account, we may collect the following personal data:

• Name and contact details (email address, phone number)
• Delivery and billing address
• Payment information (processed securely via Shopify Payments — we do not store card details)
• Order history and browsing behaviour on our website
• Communications you send us

2. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders
• Communicate with you about your orders and enquiries
• Send marketing communications where you have opted in
• Improve our website and customer experience
• Comply with legal obligations

3. Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

• Contract performance — to fulfil your orders
• Legitimate interests — to improve our services and prevent fraud
• Consent — for marketing communications
• Legal obligation — where required by law

4. Sharing Your Information

We do not sell your personal data. We may share it with trusted third parties who help us operate our business, including:

• Shopify Inc (our e-commerce platform)
• Payment processors
• Delivery and courier services
• HMRC and other regulatory bodies where legally required

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, and for up to 7 years for tax and accounting purposes.

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to or restrict processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at sales@passionassets.vip.

7. Cookies

Our website uses cookies to enhance your browsing experience and analyse site traffic. You can manage your cookie preferences through your browser settings or our cookie consent tool.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All transactions are encrypted using SSL technology.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website with a revised date.

10. Contact Us

If you have any questions about this Privacy Policy or wish to make a complaint, please contact us at sales@passionassets.vip. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.